An established 52 room oceanfront family operated motel established in the 60's. Property located in a competitive market on the Atlantic in Southeast US.
The property had established a solid business over the past decades built on repeat clients that return each year, and from walk-in traffic during the summer high season.
Even though the property continued to provide a good product and service, the recent years sales revenues were dropping. It was becoming clear that the properties long standing business model- based on repeat clients and walk-in traffic- was proving to be an unsustainable against the rapidly changing hotel business environment.
As travelers behavior changed to the using of various online based methods to search, review and book their travel and vacations, the motel was no longer competitive in their market.
With the many new tools and options offered in the industry, trying to understand what was the right mix of products for their specific needs was overwhelming.
Alliance Hospitality Solutions established a tailored action plan based on the hotels unique situation that would bring the motel from an outdated marketing and operating model to a highly competitive motel within their specific market.
After developing a new competitive web presence, Alliance customized and administrated a comprehensive program that managed the properties online presence, online distribution and online marketing needs.
This included
Increased sales revenue by 35% YTD during the first 11 months
| Initial 12 month production snap shot | |||||||||||
September 2013 |
October 2013 |
November 2013 |
December 2013 |
January 2014 |
February 2014 |
March 2014 |
April 2014 |
May 2014 |
June 2014 |
July 2014 |
August 2014 |
| -3.6% | 18.4% | 108.3% | 88.0% | 110.4% | 170.9% | 40.9% | 62.8% | 65.4% | 12.17% | 28.13% | 30.47% |